Boral Adds Dealers Choice as Distributor of Versetta Stone
Boral Adds Dealers Choice as Distributor of Versetta Stone®
Mortarless stone veneer available through four locations in Alabama and Georgia
ROSWELL, Georgia (Sept. 10, 2017) – Dealers Choice has added Boral Versetta Stone® to its product lineup, offering the mortarless stone veneer through four of its facilities: Birmingham, Ala., and Savannah, Suwanee, and Tifton, Ga.
Versetta Stone is a mortarless stone veneer system that provides the beauty and detail of authentic stone masonry with a modern installation method. The panels install easily with nails or screws and feature an integrated moisture management system.
“Dealers Choice is an ideal addition to the Versetta Stone distribution network; we go to market with a high level of engagement with our dealers and distributors, and the distributor was on board with that strategy right out of the gate,” said Jason Quenzer, Director of Sales for Boral Light Building Products. “We’re confident about the potential for success for Versetta Stone in these markets and through this addition to our distribution network.”
Boral North America is owned by Boral Limited, an international building and construction materials company, headquartered in Sydney, Australia.
Boral North America has a national fly ash processing and distribution business and manufactures stone veneer, concrete and clay roof tiles, concrete block, light building products and windows. Boral North America also has a construction materials business in Denver and has a 50% share of the Meridian™ Brick joint venture.