Boise Adds Boral Versetta Stone in Five Locations


Boise Adds Boral Versetta Stone® in Five Locations

Mortarless stone veneer now available through Boise Cascade distribution in
 Boise, Idaho; Idaho Falls, Idaho; Grand Junction, Colo.; Salt Lake City, Utah; and Spokane, Wash.

 

ROSWELL, Georgia (Oct. 26, 2016) – Boise Cascade has expanded its distribution of Boral Versetta Stone® to five additional facilities, greatly increasing the availability of the mortarless stone veneer around the U.S. and increasing Boise’s footprint for the product to 12. The new locations comprise:

§  Boise, Idaho: serving southwestern Idaho

§  Idaho Falls, Idaho: serving dealers in eastern Idaho and the western side of Wyoming

§  Grand Junction, Colo.: supplying the West Slope in Colorado and some of eastern Utah

§  Salt Lake City, Utah: serving dealers throughout Utah and part of Nevada

§  Spokane, Wash.: reaching dealers in eastern Washington, northern Idaho, and western Montana

Boise also distributes Versetta Stone® through its facilities in Milton, Fla., added last spring, and Billings, Mont., Denver, Colo., Lakeville, Minn., Rochelle, Ill., Westfield, Mass., and Portsmouth, N.H.

“Versetta Stone® has been a very successful product line for us,” said Guy Cerchione, Division Product Manager for Boise Cascade. “We’re eager to introduce it through additional locations and are confident that its benefits will resonate with dealers and their customers in those markets, as well.”

Cerchione notes that Versetta Stone® offers Boise’s dealer base access to a market previously reserved for masonry. A mortarless stone veneer, Versetta Stone® provides the beauty and detail of authentic stone masonry with a modern installation method. The panels install easily with nails or screws and feature an integrated moisture management system.

“With its stellar reputation and top-notch customer service, Boise Cascade brings so much value to the Boral family,” said Jason Quenzer, National Channel Manager for Boral’s Light Building Products Division. “Boise has had tremendous success marketing Versetta Stone® to dealers around the country, proving to be a great match we’re excited to expand upon.”  

For more information, visit www.versettastone.com.

About Boral USA

Headquartered in Roswell, Georgia, Boral USA, through its subsidiaries, is a leading manufacturer in the building materials industry. Boral USA’s subsidiaries include Boral Bricks Inc., a leading manufacturer of brick in the United States; Boral Roofing LLC, the nation’s leading manufacturer of clay and concrete roof tiles; Boral Stone Products LLC, manufacturer of Cultured Stone® by Boral®, the most recognized brand of manufactured stone veneer, and Boral Versetta Stone®, the leading brand of mortarless manufactured stone veneer; Boral Material Technologies LLC, a leading marketer of coal combustion byproducts; and Boral Composites Inc., manufacturer of Boral TruExterior® Siding and Trim, pioneer of the innovative poly-ash category of exterior building products.

 

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