Leader in New and Retrofit Roofing Systems to Feature Boral Cool Roof System on

NAHB New American Home, Host Presentation on Architectural Analytics and Trends


IRVINE, CALIF. (December 11, 2017)Boral Roofing LLC, the national leader in durable and sustainable new and retrofit roofing systems, announced today its participation in the 2018 International Builders Show (IBS), running from January 9 – 11 in Orlando, FL. Significantly expanding its product lines through the recent acquisition of Headwaters, Boral Roofing will showcase its expanded family of high-performance products for the first time at IBS. Roofing solutions presented at IBS will include clay, concrete, steel, and composite, and displays of all may be viewed each in the IBS West Building exhibit hall booth #W4029.

 Boral Roofing is also a partner in the high-profile NAHB New American Home. The annual show home serves as a standout industry model for best practices and inspiration in building innovation, high-quality materials, and exceptional design and curb appeal. One of Boral Roofing’s signature solutions - the Boral Cool Roof System – adorns the home and is one of the key anchors to the structure’s total energy efficiency performance package.

The NAHB New American Home’s roof tile is presented in a sleek Saxony Slate in a cool grey Weathered Ash color. The sustainable tile is manufactured utilizing locally sourced, naturally occurring, and abundant geologic material. A low maintenance solution offering a lengthy lifespan of up to 50 years, the Boral Cool Roof System helps to substantially reduce energy costs associated with cooling the home in warmer months and heating it in colder months.

“It is an honor to be part of one of the IBS convention’s most significant exhibits,” said Ann Iten, Director of Marketing for Boral Roofing. “The Boral Cool Roof System is a high-performance solution for builders and homeowners, as well as an important example of Boral’s long-term commitment to durable, resilient materials that are also earth friendly.”

IBS attendees are welcome to visit the NAHB New American Home. The NAHB and Professional Builder magazine will host a complimentary shuttle departing every 30 minutes from outside the Westwood Lobby located in the back of the West Concourse beginning at 8:00 AM, with the last bus departing at 3:00 PM each show day. Ticket Booth Location and Hours 7:00 AM – 3:00 PM, West Concourse, Level 2, Hall C Lobby, Booth #W39.

Boral Roofing is also pleased to host two unique, educational presentations on consumer and residential design trends with architectural analytics expert Renee Labbe, director of Broadside Studios and a key partner of Boral Roofing. The VIP events are open to a select invited group as well as to media. During the events Renee will offer insight into the macro-level cultural and economic-based consumer trends currently re-shaping the design of homes as well as the architectural themes, products, and color palettes comprising them. Renee’s presentations will take place on January 10 at 10:00am and 2:00pm and she will be available for media interviews directly following the two sessions. Renee is also an official IBS speaker and her presentation will take place January 9th in the Design Studio at 3:00pm.

“Renee Labbe is a visionary with an exceptional pulse on the links between consumer trends and how they directly impact lifestyle choices and home design,” added Ann Iten. “She influences a lot of our product line offerings, especially in regard to the debut of new colors and profiles, and Boral is proud to call her a partner.”

For additional information on Boral Roofing and the company’s comprehensive clay, concrete, steel, and composite product lines, visit or call us at 800 669-TILE.  For information on the NAHB New American Home, visit To request an interview with Boral Roofing’s leadership or Renee Labbe onsite at IBS, please contact Julie Fornaro at