Boral® Unveils Industry-Shaping U.S. Innovation Factory
New facility affirms company’s commitment to innovation and growth
SAN ANTONIO, Texas (February 25, 2016) – Boral®, a world-leading manufacturer and supplier of sustainable building products and construction materials, today unveiled its state-of-the art Boral Innovation Factory at a ribbon-cutting ceremony among stakeholders and other invited guests. The opening of the new 27,000-sq.-ft. facility supports the company’s commitment to disruptive innovation around durable, manmade light building products, bringing transformational solutions to market at an accelerated pace.
The Boral Innovation Factory incorporates office space and analytical areas to incubate projects designed to enhance Boral’s growing businesses and long-term results, and deliver innovative customer solutions. Material science, polymer chemistry, composite products, durability testing and process development are the primary areas of focus in the U.S. The Innovation Factory’s active sister research and development center in Sydney, Australia, focuses on cementitious materials and concrete technology.
“Boral has taken an international perspective on the industry as part of our commitment to drive sustainable growth through product development, customer solutions and performance excellence,” said Joel Charlton, EGM Innovation & VP, Intellectual Property Portfolio with Boral. “The establishment of the Innovation Factory has set us on a trajectory to introduce new products and processes that can solve customers’ unmet needs in the marketplace, enabling Boral to be synonymous with innovation.”
Created in 2012 as an extension of the company’s Research and Development (R&D) division, the Boral Innovation Factory analyzes market trends and future building requirements, then identifies emerging technologies and develops solutions that fill service gaps. Since its inception, it has helped the company achieve solid growth, using its deep industry knowledge to develop Boral’s patented poly-ash technology, a synthetic material made with specially formulated urethane glue and fly ash, which is resistant to moisture and maintains a high level of dimensional stability. The resulting line of trim and siding products, marketed under the Boral TruExterior® brand name, has created an entirely new product category in the cladding market and opened new geographies, channels and segments to the company’s cladding division. The Innovation Factory has also helped Boral increase U.S. Patents by more than 30 percent to more than 100 in total.
“The evolution of the Boral Innovation Factory is closely aligned with Boral’s growth strategy as an industry leader,” said Russell Hill, Vice President, Global Chief Technology Officer with Boral. “Through a socially responsible approach to all activities, our mission is to expand our capabilities and expertise, delivering a more sustainably built environment for the future.”
To learn more about Boral’s comprehensive portfolio of brick, stone, roofing, trim and siding options, visit http://www.BoralAmerica.com.
About Boral USA
Headquartered in Roswell, Georgia, Boral USA, through its subsidiaries, is a leading manufacturer in the building materials industry. Boral USA’s subsidiaries include Boral Bricks Inc., a leading manufacturer of brick in the United States; Boral Roofing LLC, the nation’s leading manufacturer of clay and concrete roof tiles; Boral Stone Products LLC, manufacturer of Cultured Stone® by Boral®, the most recognized brand of manufactured stone veneer, and Boral Versetta Stone®, the leading brand of mortarless manufactured stone veneer panels; Boral Material Technologies LLC, a leading marketer of coal combustion byproducts; and Boral Composites Inc., manufacturer of Boral TruExterior® Siding and Trim, pioneer of the innovative poly-ash category of exterior building products.